Our company was founded in Budrio, near Bologna, in 1926 when Mario Pizzoli started a small potato trading business. In the late 1960s, Ennio and his brother Irnerio looked to the future by setting up a new production line for frozen fries. In the following twenty years, their increasing investments in technology and research contributed to widening the company’s product portfolio, making it Italy’s biggest potato company. Pizzoli fries made their debut in restaurants and supermarkets.