The company has its roots in the 1980s when its founder, Luigi Bifulco, lived for several years in regions with the highest rice production in Italy. He then decided to establish a partnership with rice cultivation companies in Piedmont, leading ElleBi to become a company specialized in sorting and packing high-end rice. Over the years, the company’s focus on quality, evident in the selection of raw materials, manufacturing, and customer service, has resulted in growing market appreciation, both domestically and internationally. Since the 1990s, ElleBi products have conquered the palates, appreciation, and confidence of importers and international consumers, to the point where they are now distributed in about 60 countries.